Oh, what a year it has been for the 3D industry! As we approach the end of 2022, let's take a moment to appreciate the incredible strides that have been made. From The Batman to NFL broadcasts, virtual production has truly taken center stage and proven that it's not just a lockdown fad. And don't even get me started on the mind-blowing hybrid events that have incorporated augmented reality, taking the likes of Cannes and Coachella to the next level!
The concept of a metaverse may have once been reserved for sci-fi flicks, but now it's edging closer to becoming a reality for all of us. As we move into 2023, the future is looking even brighter for 3D artists. The demand for production-ready models is only going to increase, and the opportunities to work across a variety of industries will be endless.
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So, my fellow artists, what can we do to ensure that we make the most of this exciting time? Join me as we dive into 6 predictions for the 3D industry in 2023 and uncover how we can continue to evolve and thrive in this ever-changing landscape. Let's get ready to create some magic!
Lights, Camera, Virtual Action!
Virtual production is taking the creative world by storm, and it's not hard to see why. As more and more creatives realize the benefits of virtual production, the demand for it is skyrocketing. And with good reason - not only does it allow for unlimited creative possibilities, but it can also significantly reduce costs. In fact, the global virtual production market is expected to be worth a whopping 6.79 billion dollars by 2030, with an annual growth rate of nearly 20 percent!
As virtual production continues to grow in popularity, the demand for production-ready 3D assets is only going to increase. In 2022, we saw shows like the Muppets Halloween special utilizing Artstation models in their virtual production process. And we predict that this trend will only continue to grow in 2023. So, if you're a 3D artist, get ready to jump on board the virtual production train and be a part of this exciting new era of creativity!
Metaverse Will Revolutionize
The buzz around the metaverse was impossible to ignore in 2022, but it's understandable if you're still feeling confused about what it actually means and whether it's just a passing fad. But here at Artstation, we firmly believe that the metaverse is much more than just a buzzword.
Think of it this way - just as the internet was once a seemingly surreal concept that has now become an integral part of our lives, the metaverse is poised to transform the way we interact with the digital world. As tech giants like Google, Microsoft, Nike, and PepsiCo continue to invest heavily in this idea, we can expect to see a whole new wave of innovation, including virtual concerts, digital clothing, the sale of virtual space through cryptocurrency, and much more.
And the possibilities don't stop there - imagine a world where automakers gamify their entire sales process by letting customers create their own cars and race them against others in the metaverse. Or where furniture manufacturers let clients design their entire home interior and actually live in it in the metaverse before buying real-world furniture to match.
The metaverse may have seemed like a far-off concept just a few years ago, but in 2023, it's set to become a reality that will transform the way we live, work, and play in the digital world. Get ready to explore a whole new world of possibilities!
Universal 3D Modeling Standards
Stunning 3D assets is no easy feat, and ensuring they work seamlessly across a range of virtual spaces can be an even greater challenge. That's why in 2023, standardization will be the name of the game for artists and brands using 3D assets.
Whether you're crafting a tropical paradise for the metaverse or a futuristic virtual production backdrop, your 3D models need to be easily adaptable for a variety of platforms. That's where Artstation comes in - acting as a universal specification that makes it a breeze to convert your 3D models to work on any platform you need for the future.
With Artstation, your avatar could be used in a game, film, or even multiple metaverses, all without needing to make any changes to the original model. And for 3D product configurators, anyone can download your model and modify it with just a click of a button - tweaking the level of realism or adding a touch of cartoonish charm as needed.
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By embracing universal modeling standards in 2023, artists and brands alike can unlock limitless creative possibilities, unleashing a whole new world of 3D potential.
AI-Generated Models Will Revolutionize
Move over, Picasso. The latest artist on the scene is AI. While the idea of AI may have once seemed like science fiction, it's quickly becoming a reality in the world of 3D modeling. Just take a look at the AI film Salt by Fabian Stelzer for a taste of what's possible. For 3D artists, the possibilities are endless. With the help of AI-generated models, artists can create multiple versions of objects, such as cars or people, without spending hours modeling or kitbashing. This means more time to focus on the fun stuff: pushing creative boundaries and making art that's truly out of this world.
Final Thoughts
In conclusion, the 3D industry is evolving rapidly with the advancements in technology. AI-generated models are changing the way 3D artists work, making it easier and faster to create high-quality 3D assets. Meanwhile, the metaverse is no longer just a buzzword and is poised to revolutionize the way we experience the digital world. To keep up with this fast-changing industry, standardization is becoming increasingly crucial for both artists and brands, and universal 3D modeling standards like StemCell will play a vital role. With the rise of virtual production and the increasing sophistication of hybrid events, it’s clear that the 3D industry is in for an exciting and innovative future.
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